Ad & Lead Analytics for Real Estate
End-to-end analytics system for real estate agencies. Track client journey from first ad click to closed deal. See true ROI of each channel: Facebook, Google, real estate portals, referrals. Make budget decisions based on real deal data.
Problem
- ×Lots of Facebook leads, but how many became deals?
- ×Impossible to compare real estate portal efficiency
- ×Referrals not tracked — unclear where they come from
- ×Budget decisions made intuitively
- ×No understanding which property types sell better through which channel
Solution
- ✓Full tracking: from ad click to closed deal
- ✓True ROI: spend vs earned per channel
- ✓Property type analytics: what sells better through which channel
- ✓Automatic UTM tagging and CRM integration
- ✓Weekly reports with budget optimization recommendations
- ✓Comparison: leads vs qualified leads vs deals per channel
What the System Does
Full Funnel Attribution
System tracks entire client journey, even if they came through one channel but converted through another.
Deal-based ROI
Calculate ROI not by leads, but by closed deals. This is the only metric that matters for business.
What We Achieved
Discovered 70% of budget went to channel with worst deal conversion
Budget optimization gave +35% deals with same budget
Referral program turned out to be most effective channel
Related Service
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This case was built using our
Personalized Dashboard
Included with every solution
Lead Qualification Hub
Automatic lead qualification and scoring
* Dashboard is customized for your business and integrates with your systems
Key Features
What's included in the solution
Full Attribution
From click to deal
True ROI
By deals, not leads
Channel Compare
Efficiency comparison
Weekly Insights
Weekly recommendations
Included with Every Solution
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