Map service repeat cycles
Each procedure has a natural repeat interval. Your automation must follow service cadence, not calendar guesswork.
Build trigger ladders
Use a staged sequence: soft reminder, offer reminder, urgency reminder. Keep each step purposeful.
Reactivation campaigns for dormant clients
Dormant clients require different messaging. Lead with convenience and value, not generic discounts.
Offer design and margin control
A retention offer should protect margin. Bundle value and priority access instead of broad discounting.
LTV metrics and optimization
Measure repeat booking interval, repeat conversion, and revenue per retained client cohort.
FAQ
Should we send discounts to all inactive clients?+
What is a good repeat rate target?+
How often should we run reactivation?+
Related services
Beauty automation guide
Full guide to beauty salon automation
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